[{"data":1,"prerenderedAt":112},["ShallowReactive",2],{"work\u002Fkoala::{\"resolve_relations\":\"case_study_group.case_studies,work_history.roles,role.case_studies\",\"version\":\"published\"}":3,"datasource:sectors":95,"datasource:capabilities":103},{"data":4,"headers":72},{"story":5,"cv":69,"rels":70,"links":71},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":59,"full_slug":60,"sort_by_date":61,"position":62,"tag_list":63,"is_startpage":64,"parent_id":65,"meta_data":61,"group_id":66,"first_published_at":8,"release_id":61,"lang":67,"path":61,"alternates":68,"default_full_slug":61,"translated_slugs":61},"Koala: brand to first build","2026-11-05T22:46:14.204Z","2026-11-05T23:19:35.917Z","2026-11-05T23:19:36.186Z",238506697565836,"e8528e85-072e-4914-8ae5-691426cc9ad6",{"_uid":13,"body":14,"title":6,"period":46,"my_role":47,"sectors":48,"summary":49,"question":50,"component":51,"work_type":52,"capabilities":53,"organisation":58},"5ccf5f52-5796-4e8b-b1a6-23e652e660d1",[15,28,37],{"_uid":16,"text":17,"heading":26,"component":27},"3d2ac9e0-bb01-4a76-b38c-945c0fb21259",{"type":18,"content":19},"doc",[20],{"type":21,"content":22},"paragraph",[23],{"text":24,"type":25},"I led discovery with the founders, then created the brand identity, logo and visual language.","text","From founders' heads to a brand","text_section",{"_uid":29,"text":30,"heading":36,"component":27},"8363bf25-5d5a-4c1c-85b4-6dc007ae6b17",{"type":18,"content":31},[32],{"type":21,"content":33},[34],{"text":35,"type":25},"I designed and built the design system in both Figma and React, using shadcn\u002Fui and Tailwind. I structured it so that AI-assisted development would stay consistent with the design instead of drifting away from it.","A design system built for AI-assisted development",{"_uid":38,"text":39,"heading":45,"component":27},"56749893-188e-4986-a3e6-34c390cfa1ca",{"type":18,"content":40},[41],{"type":21,"content":42},[43],{"text":44,"type":25},"I built the public website and the initial product UI myself, and left a foundation the team could keep building on.","First build","Nov 2025 – Jan 2026","Principal Product Designer, freelance",[],"I ran discovery with Koala's founders, then built the brand, a design system in Figma and React, the public website and the first product UI.","What does a startup need from design before it has a product?","case_study","zero_to_one",[54,55,56,57],"discovery","product-design","front-end","ai-assisted-delivery","Koala","koala","work\u002Fkoala",null,-10,[],false,238506020350277,"c146774f-67e1-4cae-8793-c51c0eaeb3bc","default",[],1793922325,[],[],{"cache-control":73,"connection":74,"content-encoding":75,"content-type":76,"date":77,"etag":78,"referrer-policy":79,"sb-be-version":80,"server":81,"strict-transport-security":82,"transfer-encoding":83,"vary":84,"via":85,"x-amz-cf-id":86,"x-amz-cf-pop":87,"x-cache":88,"x-content-type-options":89,"x-frame-options":90,"x-permitted-cross-domain-policies":91,"x-request-id":92,"x-runtime":93,"x-xss-protection":94},"max-age=0, public, s-maxage=604800, stale-if-error=3600","keep-alive","gzip","application\u002Fjson; charset=utf-8","Thu, 05 Nov 2026 23:46:01 GMT","W\u002F\"9ab934faecef637715ae74440589c960\"","strict-origin-when-cross-origin","5.1002.0","nginx","max-age=31536000","chunked","Origin,Accept-Encoding","1.1 6e4bc7ec6b62bb32eec45feb9d61cb6c.cloudfront.net (CloudFront)","UzuoO7XDwKC9fj_IsR7T8_GiyFFN0DkvwH2a2J9WMwuOnlkbmmSwnw==","LAX54-P1","Miss from cloudfront","nosniff","SAMEORIGIN","none","f243d9d9-c910-4877-a677-3c0e10390f28","0.018394","0",{"manufacturing":96,"ict-managed-services":97,"hospitality":98,"print-ecommerce":99,"healthcare":100,"architecture-property":101,"home-services":102},"Manufacturing","ICT managed services","Hospitality","Print & e-commerce","Healthcare","Architecture & property","Home services",{"service-design":104,"product-design":105,"front-end":106,"product-direction":107,"facilitation":108,"technical-leadership":109,"ai-assisted-delivery":110,"discovery":111},"Service design","Product design","Front-end development","Product direction","Facilitation","Technical leadership","AI-assisted delivery","Discovery",1793922360906]