I work across product, service design and software. A lot of my best work starts with someone asking for one thing and needing another: 3D automation that was really a quoting problem, a website redesign that was really a service problem. I get close to the people doing the work, agree a direction, then build it, usually with my own hands on the code.
I'm based in Sheffield and currently Tubr's fractional CPO. The work I want more of comes in two flavours: helping established businesses modernise how they work, and taking new ideas from nothing to a working product.
Businesses that already work, and need to work better. The answer usually starts with the people doing the job.
New products, from an idea to something people can use.
Feb 2026toNow
Sheffield startup using machine learning to predict trade for hospitality businesses.
Rebuilt and replatformed the customer experience in six weeks, then moved the app from chat-first to a feed of insights.
Lead a lead data scientist and an ML engineer, and ship front-end and back-end code myself.
Moving deployment into the merge process, with preview environments for each pull request.
Pitched Tubr at Britain's Got Startups in York, three weeks after joining.
Mar 2026toNow
Profitable online print platform run by Greens Digital.
Ran a full-day workshop with about eight senior leaders, prepared with surveys, purchase data and funnel analysis.
Proposed four information architectures and recommended one; leadership signed off the direction.
Delivered specifications and components, then front-end work using AI-assisted development.
ReadDoxzoo: V3
Nov 2025toJan 2026
Early-stage startup.
Led discovery with the founders and created the brand, logo and visual language.
Built a design system in Figma and React (shadcn/ui, Tailwind) for AI-assisted development.
Built the public website and the first product UI.
2019toNov 2025
Digital consultancy. Six years of discovery, service design and delivery for established businesses.
Founding member of the strategy consultancy function: shaped engagements, scoped and estimated work, and pitched to C-suite clients.
Built the design team from one to four, with hiring, one-to-ones, mentoring and performance management.
Led cross-functional teams of up to eight across design, engineering and delivery.
Main client contact for businesses in residential services, ICT managed services, manufacturing and logistics.
Rebuilt Razor's own website in 2023 with Storyblok and Vue.
ReadHomeServe: boiler quotingFixie: time to quoteSheffield Forgemasters: discoveryViadex: one view of the estate
2018to2019
Web applications for the bereavement sector.
Led UX and front-end modernisation, building a Vue/Nuxt front end on AWS Lambda APIs.
Ran stakeholder workshops on brand and user journeys.
2016to2019
Alongside Patient.info and Obitus.
Founded and built 3D View Pro, a SaaS platform for VR architectural visualisation.
Created an AR distraction-therapy app for children at Sheffield Children's Hospital, a winner at the Design Week 2020 awards.
Discovery, UX and UI work for The Big Word.
ReadArchVR
2011to2018
Health information platform: 18 million unique users and 48 million pageviews a month while I was there.
Led front-end development and UX strategy, much of it on Orchard CMS.
Delivered redesigns over a period when the community's share of total traffic grew from 20% to 66%, and helped improve pages per visit.
Helped shape and launch Patient Access for NHS appointment booking, working with EMIS and external partners.
Ran research and workshops with patients and clinicians, and managed a small team.
2008to2011
Designed and built interactive web experiences for commercial clients.
Co-organiser of Immerse Sheffield, a VR and AR meetup.
Talks at Front End Sheffield (Vue and Nuxt), the Yorkshire AI Summit (AI strategy) and SocialCode (UX in immersive experiences).
BA (Hons) Graphic Art & Design, Leeds Metropolitan University.